The Pharmaceutical Industry is considered as a “Life-Line Industry”. It has played and continues to play a significant role in raising the general health standards in our country. Since independence, capital investment in the Indian Pharmaceutical Industry has grown 24 times making the size of the world’s organized market of US $ 5 Trillion, which is further growing at phenomenal rate. Among third world countries, India has been recognized as one of the top ranking countries in terms of Production and Distribution of Pharma products. Pharmaceutical industry is one of the largest industries in India; it demands for efficient manpower is continuously on the rise. Traditional pharmacy/science graduates have a good grounding in scientific knowledge but their business skills are often weak, therefore corporate houses prefer the candidates who have studied both science and business modules. The marketing skills combined with technical knowledge learnt at APIC Institute of HealthCare Studies not only shortens the learning curve of the aspirant but also adds the benefit of reducing the amount of time spent by the pharmaceutical companies in training the fresher.
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